Are you a Streamer or Content Creator?
Well, to answer that, you need to understand the differences between being a streamer and being a content creator.
By definition, an online streamer, also known as a live streamer, internet streamer, or streamer, is a person who broadcasts them-self online through a live stream or pre-recorded video. The scope of online streamers has grown to include different genres ranging from playing video games, tutorials, or even solo chats. [wikipedia]
A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content he/she produces can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand’s behalf. [hubspot marketing ]
At first glance, one would think they are the same. However, a content creator is more focused at content and audience rather than streaming alone. A content creator who streams is like generating a Live TV show that is real-time interaction with the audience. TV shows don’t just go live when they feel like it. They don’t just broadcast with no information anywhere else about the show. Marketing, advertising, communicating with the viewers, trailers, recaps, coming soon, and regular program airing are all things that occur to ensure the TV show is successful. A poker streamer will fire up when they are running good or feel like it. A poker content creator will fire up on schedule, regardless.
Tips to become a successful Poker Content Creator
- Keep a regular schedule in your live streams. Stable start times and days are crucial. Remember what it was like to look forward to that special day of the week when your favorite tv show was on? Your viewers should feel the same about your channel.
- Create content for your stream. Yes, you are streaming poker…but what is it about your channel that will set you apart from other poker streamers online? What is special about your content that makes viewers want to tune in? Viewers will click because of the information but will come back for the show.
- Establish a presence outside of your streaming platform. Engage with your audience when you are not streaming via social media sites, Discord, YouTube, blogs, etc.
- Network when you can. Visit other channels that inspire you to do more with yours. Engage with their community as well as the host. Learn from others that have been there.
- Study your industry. Know what is going on in your industry. Being online means you miss a lot of what is going on outside the streaming world. For poker, this means to know what major events are hot and not. Learn who the top players are…recognize the Pros and their accomplishments. This will also give you insights to audiences and where they can be found.
- Know and understand your Key Performance Indicators (kpi). Where do you get this?
social media stats – how many viewed, engaged, etc
– direct traffic are sources that arrive direct to your channel
– organic traffic comes to you by search results
– indirect traffic comes from raids/hosts/and referrals
Study the results of these based on the content you are sharing. Note the good days and the bad. Tune your interactions accordingly.
- Bring value. The common ground in your content is poker…but beyond that, why are they coming to your channel? They come looking to satisfy a need. Those can be confidence, energy, feeling a part of a community, recognition, encouragement, etc. Think about what your channel can do to build a bridge to your audience.
- Be curious! Dreamers will say, curiosity killed the cat…Doers will say, curiosity got things invented! Question old methods, be creative in developing new solutions.
So, back to the question…
Are you a Poker Streamer
or Poker Content Creator?